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Portrait of Otoha Ariki, marketing student at York University

Otoha Ariki

MARKETING STUDENT | Toronto

647-331-1706

Phone:

Email:

About me:

I am a creative marketing student passionate about connecting brands with people.

My experience in hospitality management has strengthened my understanding of customer behaviour, service design, and promotional strategy.
I aim to use my creativity to build marketing that are strategic and human-centered.

EXPERIENCE

EXPERIENCE

2023-Present

FOH Manager

Ramen Isshin

I lead daily front-of-house operations in a restaurant, managing staff, improving the customer experience and service efficiency.

I have contributed to marketing initiatives, including menu development, in-store promotions, and digital platform optimization. By analyzing customer preferences and sales data, I helped introduce new products and campaigns that increased customer spending and engagement.

EDUCATION

EDUCATION

2022-2026 (Expected)

Bachelor of Commerce - Marketing

York University

My studies focus on marketing, including consumer behaviour, brand management, and new product development. I apply academic concepts to real-world business and marketing scenarios through projects and practical work experience.

2020-2022

Fieldstone King's College School

High School Diploma

During high school, I developed both creative and analytical interests, which inspired my decision to pursue business and marketing studies.

Skills

SKILLS

Customer Behavior Analysis

Product & Menu Innovation

Team Leadership & Training

Promotional Campaign Development

Data-Driven Decision Making

Customer Experience Optimization

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